SERVICES OVERVIEW

Ignite Web Marketing Services partners with clients to increase online visibility, drive targeted traffic to company Web sites or other contact points, and help ensure site usability that aligns with company goals.

Ignite offers services in the following areas:

Paid Placement Management & Advertising (Pay-Per-Click)
Ignite specializes in paid placement management which involves bidding on relevant keyword phrases to get advertising placement in the "Sponsored Search Results" section of Google, Yahoo, other search engines, and sites with related content. Text ads are most common, but you can also create mobile ads, video ads, banner ads, local business ads and more.

Effective paid placement management includes choosing appropriate keywords, writing compelling ad copy, monitoring bids and ad placement, sending visitors to the most appropriate landing pages on your site, generating leads, conversions or sales, and regularly tracking results and making improvements to your campaigns.

With over 9 years of experience and certification as a Google AdWords Qualified Individual (held by Tracy Chapman), Ignite is well qualified to help clients manage paid placement programs on a long-term basis, or as a short-term project designed to transition ongoing management in-house.

Search Engine Optimization (SEO) Recommendations
Search engine optimization helps search engines to understand what your website is about so they can include it in their search engine results pages (SERPs) for relevant queries.

Ignite helps clients improve search engine visibility with on-site recommendations that are based on keyword research, site architecture, usability, and best practices for search engine optimization. We provide clients with actionable items to increase the likelihood of increasing visibility in the short and long term. We also consult with clients on submitting websites to search engines via XML Site Feeds, Paid Inclusion and standard submission forms

Directory Listings & Local Business Listings
To gain additional online exposure in search engines, it is important to get listed in relevant directories and local business listings, even if you sell nationally or internationally. Both Google and Yahoo offer local business listings that important to utilize, and other directories such as Open Directory Project can also be important in increasing visibility and driving traffic.

Ignite can help clients ensure that listings include top keywords and other information for the best results.

Link Development, Social Media Marketing, Public Relations, Blogs and More
All of these activities are part of off-site marketing as they involve gaining visibility beyond your own website. By developing quality links to your site, participating in social sites like Digg or Linked In, submitting articles and press releases to newswires, creating and/or participating on blogs, and by creating & distributing various types of content, you can greatly expand your online presence.

Ignite can help clients generate ideas for off-site marketing activities and consult on best practices. We feel that most of these activities are best managed in-house as employees of the company are much closer to the brand, products and messaging, but for clients who want to outsource these activiites, Ignite can develop a custom proposal or recommend top vendors in these areas.

TRACKING RESULTS

Ignite clients receive detailed monthly reports on all activities performed, along with weekly status updates. Reporting includes month-to-month tracking of key data points to identify trends, analysis and recommendations to improve the effectiveness of programs, and a list of action items and next steps.

CONSULTING

Ignite is available for internet marketing consulting and training beyond regular services offered. We can work with you to put an internet marketing plan together, help get you started on an internet marketing program, or set up a program and then train you to take the work in-house. We're all about flexibility, so let us know what you need and we'll make it happen.

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